SHARE
FULL MESSAGES ↓
Phillips Gallery — 432 Park Avenue, New York
Best Days EverGallery · New York · London · Hong Kong

A Day at Phillips

230 years of selling the world's most extraordinary objects. Harry Phillips. Napoleon's silverware. Basquiat at $85 million. A day at Phillips is a day spent in the company of the best things ever made.

432 Park Avenue, New York·30 Berkeley Square, London·Free to visit

Share This

Spread the word


The Best Day

There is a building on Park Avenue that most people walk past without looking up. The tower above it is 432 Park Avenue — the world's tallest residential skyscraper at the time of its completion, a pencil of glass and concrete that rises 1,396 feet above Midtown Manhattan. But it is the base of that building — the glass cube at street level — that deserves your attention.

That is Phillips. And a day spent inside it is, by any reasonable measure, one of the best days you can have in New York.

The gallery is free to enter. The exhibitions change constantly — sometimes within 24 hours, as the team prepares for a sale. On any given day you might find yourself standing in front of a Basquiat that will sell for eight figures the following evening, or a Yayoi Kusama Infinity Net that has never been seen in public before. There is no velvet rope. There is no audio guide. There is just you, the art, and the faint hum of a room that knows exactly what it is.

Harry Phillips was an innovator who combined business acumen with showmanship, introducing elaborate evening receptions before auctions — a standard practice in the auction business today.

Phillips, About Us
1796
Founded
230
Years of History
$85M
Record Sale
35,000
Gallery Sq Ft (NY)
12+
Global Locations
Phillips Gallery interior — 432 Park Avenue, New York

The main gallery at 432 Park Avenue — 35,000 sq ft designed by studioMDA to feel like a museum and function like a theatre. Photo: studioMDA / Brett Beyer.

Harry Phillips & the Art of the Room

Harry Phillips founded the auction house in 1796 in Westminster, London. He had been a clerk to James Christie — yes, that Christie — and he left to do things his own way. Within a year, he had held twelve auctions. Within a decade, he had sold the estate of Queen Marie Antoinette and the household effects of Napoleon Bonaparte. He is the only auctioneer in history to have held a sale inside Buckingham Palace.

Napoleon and Beau Brummell were among his early patrons. The man had taste, connections, and the confidence to charge for both. He also invented the pre-auction evening reception — the champagne, the viewing, the conversation before the gavel falls — which every auction house in the world now copies. Harry Phillips did it first.

The business passed through his son and successors for the better part of two centuries, expanding into fine art, furniture, and estate collections by the 1970s. In 1999, Bernard Arnault of LVMH acquired the company and merged it with the private dealers Simon de Pury and Daniela Luxembourg — a move that repositioned Phillips as the auction house for contemporary art, design, and photography. De Pury, a Swiss-born auctioneer of considerable charisma, brought a new energy to the saleroom. The paddle was no longer just a financial instrument. It was a statement.

In 2008, the Mercury Group — a Russian luxury retail conglomerate — acquired a majority stake. By 2012, the acquisition was complete, and Phillips moved uptown from Chelsea. In October 2014, the London headquarters opened at 30 Berkeley Square in Mayfair. In 2021, the New York headquarters moved to 432 Park Avenue. In 2023, the first purpose-built auction space in Hong Kong opened at West Kowloon. The company will celebrate its 230th anniversary in 2026.

— Advertisement —

AD

Your Business Here

The Space: 432 Park Avenue

The New York headquarters was designed by studioMDA — the same firm that has designed over 250 art fair booths and multiple museums worldwide. The brief was unusual: build something that functions like an auction house, feels like a museum, and looks like nothing else on Park Avenue.

The answer was to remove the most valuable floor area at the corner of 56th Street and Park Avenue — to open the ground level to the street and let passersby look down into a sunken mezzanine, and beyond it into the main auction room below. The grand auction room at 432 Park Avenue is the only one in Manhattan visible from the street. On auction nights, you can stand on the pavement and watch the paddles rise.

The 35,000 square feet of gallery space is divided into three main zones, each with well-proportioned rooms that can be further subdivided within 24 hours. The ceiling lighting system and moveable walls turn the space into a highly versatile gallery. The wood floors and museum-grade lighting elevate it. The escalators descend slowly, giving you time to take in the full sweep of the room before you reach the art.

The sunken mezzanine steps become seating during auctions, lectures, and events — an urban piazza, or the Spanish Steps, reimagined for the art market. It is one of the most thoughtfully designed public spaces in New York. And it is free to enter.

Phillips New York — the sunken mezzanine staircase

The escalators descend into the sunken mezzanine — designed to feel like the Spanish Steps. Photo: studioMDA.

Phillips auction room — 432 Park Avenue

The main auction room — the only one in Manhattan visible from the street. Photo: studioMDA.

The Art: What Phillips Sells

Phillips is not Christie's. It is not Sotheby's. It does not pretend to be. Where those houses cover everything from Old Masters to furniture to wine, Phillips has made a deliberate choice: modern and contemporary art, design, photographs, editions, watches, and jewels. The 20th and 21st centuries. The things that are still alive.

In May 2022, Phillips held the most successful auction in company history. Jean-Michel Basquiat's Untitled from 1982 led the sale at $85 million — the artist's third-highest price at auction. Yayoi Kusama's early Infinity Net painting sold for a record $10.5 million. Women accounted for nearly half the lots. Total sales reached $225 million in a single evening. The room at 432 Park Avenue was full.

The artists Phillips champions are the ones who matter now: Basquiat, Kusama, Banksy, Gerhard Richter, Yoshitomo Nara, Takashi Murakami, Zeng Fanzhi. The watches department — Phillips in Association with Bacs & Russo — is the global market leader for collectible timepieces. The Perpetual platform offers a boutique experience for serious collectors. Dropshop, launched in 2023, offers limited-edition primary market releases directly from artists.

You do not need to be a buyer to walk in. The pre-sale exhibitions are open to the public, free of charge, in the days before every auction. This is the best time to visit: the rooms are hung with extraordinary works, the lighting is perfect, and the energy of an impending sale gives everything a particular intensity. You are looking at art that is about to change hands. That knowledge changes how you look at it.

The grand auction room at 432 Park Avenue is the only one in Manhattan visible from the street. On auction nights, you can stand on the pavement and watch the paddles rise.

Just Gerald, on the Phillips New York experience
Phillips gallery — art viewing before auction

Pre-sale viewing at Phillips — the best time to visit. The art is hung, the lighting is perfect, and the energy of an impending sale gives everything a particular intensity.

— Advertisement —

AD

Your Business Here

Medium Rectangle · 300 × 250

$149/mo

per month

Claim This Space →

London: 30 Berkeley Square

The European headquarters opened in October 2014 at 30 Berkeley Square in Mayfair — one of the most prestigious addresses in London. The space was designed as part of the Mercury Group's broader redevelopment of the building, with new gallery rooms and a saleroom created specifically for Phillips.

Berkeley Square is the kind of address that requires no explanation. It is Mayfair. It is the heart of the London art market — Christie's is on King Street, Sotheby's is on New Bond Street, and now Phillips is on Berkeley Square. The gallery is state-of-the-art, the saleroom is elegant, and the neighbourhood rewards a full afternoon: the Ritz is a five-minute walk, the Royal Academy is ten minutes, and the Wolseley is just around the corner if you need to debrief over a proper lunch.

Phillips — 30 Berkeley Square, London

30 Berkeley Square, Mayfair — the Phillips European headquarters.

Phillips London gallery interior

The gallery interior at Berkeley Square — clean, white, museum-quality.

Where to Find Phillips

Phillips — New York
432 Park Avenue, New York NY 10022

The Park Avenue Cube. 35,000 sq ft of gallery space. The only auction room in Manhattan visible from the street. Free to visit during pre-sale exhibitions.

Phillips — London
30 Berkeley Square, London W1J 6EX

Mayfair. The heart of the London art market. Five minutes from the Ritz. Free to visit during pre-sale exhibitions.

Phillips — Hong Kong
G/F, WKCDA Tower, West Kowloon Cultural District

The first purpose-built auction space in Hong Kong. Opened 2023. The fastest-growing art market in Asia.

Phillips also has representative offices in Geneva, Los Angeles, Copenhagen, Paris, Milan, Seoul, Shanghai, Taipei, and Tokyo. Pre-sale exhibitions are free to the public at all major locations. Check phillips.com/calendar for upcoming sales and viewing dates.

— Advertisement —

AD

Your Business Here

How to Have the Best Day at Phillips

01

Time it Right

The best time to visit is during a pre-sale exhibition — the three to five days before a major auction. The rooms are fully hung, the lighting is set, and the works are at their most accessible. Check phillips.com/calendar for upcoming sale dates. The Modern & Contemporary Art Evening Sales in New York and London are the flagship events.

02

Walk In

No appointment required for public viewing. Walk in off Park Avenue, take the escalator down, and let the space do its work. The staircase mezzanine is worth pausing on — it gives you the full sweep of the main gallery before you descend. Take your time.

03

Ask Questions

The Phillips specialists are among the best in the business. If you see something you want to know more about, ask. They are not there to sell you anything — they are there because they love the work. The conversations are often the best part of the visit.

04

Stay for the Auction

If you can time your visit to coincide with an evening sale, stay. The atmosphere in the room when a major lot comes up is unlike anything else in the art world. The paddles, the auctioneer, the moment of silence before the hammer falls — it is theatre. It is sport. It is the best free show in New York.

05

Explore Dropshop

For those who want to own something without the auction format, Dropshop (dropshop.phillips.com) offers limited-edition primary market releases directly from artists and collaborators. Time-limited drops. Museum-quality objects. A new way to collect.

Net Best Day Index

NBDI Score: A Day at Phillips

241
Excellent
Presence (P)9

You are standing in front of a $10M Basquiat. You are present.

Stimulation (S)9

Every wall is a conversation. Every object has a story.

Connection (C)8

Art connects you to something larger than your Tuesday.

Effort (E)2

Walk in. Free to view. No appointment required.

Hassle (H)1

Park Avenue. The subway is two blocks away.

Inauthenticity (I)1

Phillips does not pretend. The art is real. The stakes are real.

Duration (D)2

Two hours. Three if you linger on the stairs.

NBDI = (P × S × C) − (E + H + I) ÷ D. Learn how we score Best Days →


Gerald's Verdict
9.4 / 10
Gerald's Score

Phillips is the auction house that decided to be good at one thing instead of adequate at everything. Modern and contemporary art, design, watches, photographs. The 20th and 21st centuries. The things that are still alive and still arguing with each other.

The space at 432 Park Avenue is extraordinary. The studioMDA design is the best argument I have seen for what an auction house can be when it stops trying to look like a bank and starts trying to look like a place where extraordinary things happen. The escalator descent into the sunken mezzanine, the view of the auction room from street level, the wood floors and the museum lighting — it is a room that makes the art better.

Harry Phillips sold Napoleon's silverware in 1796 and held a sale inside Buckingham Palace. He invented the pre-auction reception. He understood that the best days are the ones where something extraordinary changes hands — and that the room where it happens matters as much as the object itself.

230 years later, the room is still worth being in. Free to enter. Worth every minute.

The Space10/10

432 Park Avenue is the best-designed auction house in the world.

The Art10/10

Basquiat, Kusama, Nara, Richter. The best of the last 100 years.

The Access9/10

Free to enter. Open to the public. No velvet rope.

The Experience9/10

Stay for the auction if you can. It is the best free show in New York.

Practical Information

New York
432 Park Avenue, NY 10022
London
30 Berkeley Square, W1J 6EX
Hong Kong
WKCDA Tower, West Kowloon
Entry
Free — no appointment required
Best Time
Pre-sale exhibition days
Website
phillips.com
← All Best Days Ever

© 2026 Just Gerald Magazine. All rights reserved.