JUST
GERALD
"Coffee 'til Cocktails — bottled and bound."
The Ethos
THE SIP
BEFORE THE
STORY.
Just Gerald Magazine is a field guide to the finer things in life — the coffee roasters worth seeking out, the backroads worth driving, the restaurants that don't need a reservation system, and the cocktail bars that close when the last good conversation ends.
Every issue is built around a single idea: the Best Day Ever. Not a bucket list. Not a travel itinerary. A real day — coffee at sunrise, a drive worth taking, a meal worth remembering, and a drink at the end of it.
We cover regions, not cities. We review places, not concepts. We write about the things we actually did, in the order we actually did them. The result is a magazine that reads like a letter from a well-travelled friend who happens to have excellent taste.
"Bold reviews. Irreverent commentary.
Cocktail-fueled conversation."
What We Cover
COFFEE FIRST
Every Best Day Ever starts with a great cup. We review the roasters, the espresso bars, and the rare places that understand that the first coffee of the day is not a transaction — it is a ritual.
THE DRIVE
The best days usually involve a road. A coastal corniche, a mountain pass, a forest track. We document the drives worth doing — the ones where you turn off the GPS and trust the road.
THE MEAL
Not the Michelin-starred tasting menu. The place the locals eat. The fish shack on the harbour. The wine bar that doesn't have a website. The restaurant where the owner still takes your order.
THE COCKTAIL
The day ends with a drink. We find the bars with personality — the ones with a story, a signature pour, and a bartender who knows the difference between a good cocktail and a great one.
13 Issues Published
WHERE WE'VE
BEEN
The Format
HOW IT
WORKS
Each issue covers a single region. We send a reviewer — or Gerald goes himself — and they spend a full day doing what the issue recommends. The articles are written from that experience, not from a press trip.
Every issue includes a coffee guide, a dining guide, a cocktail guide, and a Best Day Ever itinerary. The Best Day Ever is the centrepiece: a timed, opinionated, practical guide to spending one extraordinary day in that region.
Some issues include a drive. Some include a museum. Some include a mountain. All of them include an honest opinion and a strong recommendation for where to eat at the end of it.
The spec ads are real businesses we'd actually recommend. The reviews are real opinions. The itineraries are real days.
Join the Team
KNOW A GREAT
SPOT? TELL US.
Just Gerald reviewers are the people who actually show up — sipping, exploring, and reporting back. If you know a roaster, a bar, a backroad, or a restaurant worth writing about, we want to hear from you.
Apply to Review →START WITH ISSUE ONE
Mountain biking in Whistler. A-Line, Dirt Merchant, and the best pulled pork in BC.