PRINT EDITIONEDITORIAL PLANLAUNCH: Q1 2029
Canada's Best Days Ever
Print Edition
A 48-page premium print magazine. 20,000 copies. Distributed across Canada via FBA and select retail. Pre-sold advertising target: $65,000 per issue. Launch condition: advertising pipeline covers 60% of production costs before press.
PRINT RUN
20,000 copies
PAGES
48 pages
AD PAGES
14 pages (29%)
COVER PRICE
$12.99 CAD
PRINT COST
$35,000–$50,000
AD REVENUE TARGET
$65,000+
COVER ILLUSTRATION
WPA poster style. Moraine Lake, Rocky Mountains, maple leaf. Issue No. 83 — March 2026.
48-PAGE FLAT PLAN
Page-by-Page Structure
| PAGES | TYPE | CONTENT | NOTES |
|---|---|---|---|
| 1–2 | EDITORIAL | Cover + Inside Front Cover | Full-bleed Canadian flag / Icefields hero. Inside front: full-page premium ad (Canada Goose, Roots, or Canadian Shield Vodka) |
| 3 | EDITORIAL | Editor's Letter — Gerald's Note | Personal, warm, patriotic. 'Canada is having its best days ever.' |
| 4–5 | EDITORIAL | Contents & Issue Overview | Visual contents spread. Pull quote from Marnie McBean. Map of Canada with issue highlights pinned. |
| 6–7 | AD | Double-Page Spread Ad | Premium DPS — Tourism Canada / Destination BC / Air Canada |
| 8–11 | EDITORIAL | Elbows Up — The National Awakening | 4pp feature. Leger poll data. Buy Canadian movement. The political moment that changed everything. |
| 12 | AD | Full-Page Ad | Canadian whisky — Forty Creek, Crown Royal, or Lot 40 |
| 13–16 | EDITORIAL | The Icefields Parkway — 232 Kilometres of the Most Spectacular Road on Earth | 4pp photo-led feature. Drive guide, where to stop, where to stay, what to eat. |
| 17 | AD | Full-Page Ad | Banff / Jasper tourism or Rocky Mountaineer train |
| 18–21 | EDITORIAL | The Photonic Computer — Canada Beats Quantum at Room Temperature | 4pp science feature. Queen's & McGill CMIM. D-Wave context. Milkshake Technology Inc. |
| 22 | AD | Full-Page Ad | Canadian tech — Shopify, D-Wave, or TELUS |
| 23–26 | EDITORIAL | PM Carney's Arctic Plan — $40 Billion and a Sovereign Future | 4pp political/infrastructure feature. Yellowknife announcement. Mackenzie Valley Highway. Space sovereignty. |
| 27–28 | AD | Double-Page Spread Ad | Canadian outdoor / adventure brand — MEC, Arc'teryx, Lululemon |
| 29–32 | EDITORIAL | Best Days in Whistler — Mountain Biking, Skiing & the Bearfoot Bistro | 4pp condensed Whistler feature. Links to full digital issues 1 & 2. |
| 33 | AD | Full-Page Ad | Whistler Blackcomb / Tourism Whistler |
| 34–37 | EDITORIAL | Canada's Greatest Inventions — A Partial List | 4pp illustrated feature. Insulin, basketball, telephone, Canadarm, photonic computing. Infographic format. |
| 38 | AD | Full-Page Ad | Canadian wine — Okanagan Valley, Niagara Peninsula |
| 39–42 | EDITORIAL | Vancouver Island & the Sunshine Coast — Cold Water, Ancient Forest & the Best Seafood in Canada | 4pp condensed feature. Links to digital issues 3 & 14. |
| 43 | AD | Full-Page Ad | BC Ferries / Sunshine Coast Air / local tourism |
| 44–45 | EDITORIAL | The Buy Canadian Scorecard — Where to Shop, Drink & Stay Canadian | 2pp curated guide. Canadian whisky, wine, beer, outdoor gear, hotels, airlines. |
| 46 | AD | Full-Page Ad | Canadian beer — Granville Island, Molson Canadian, or craft brewery |
| 47 | EDITORIAL | Next Issues & Subscription Page | Upcoming issues. Digital subscription CTA. QR code to justgerald.com. |
| 48 | AD | Outside Back Cover | Premium OBC — highest-value ad position. Air Canada, Tourism Canada, or Canadian Shield Vodka |
ADVERTISING RATES
Print Rate Card — Canada Edition
All rates in CAD. Rates reflect a 20,000-copy print run with national distribution. Early booking discount: 15% for commitments made 90+ days before press date.
| Ad Position | Size | Rate (CAD) | Notes |
|---|---|---|---|
| Outside Back Cover (OBC) | Full page | $6,500 | Highest visibility. Premium position. |
| Inside Front Cover (IFC) | Full page | $5,500 | First thing readers see. |
| Double-Page Spread (DPS) | 2 pages | $8,500 | Maximum impact. Limited availability. |
| Full Page (RHP) | Full page | $3,800 | Right-hand page. Premium position. |
| Full Page (LHP) | Full page | $3,200 | Left-hand page. |
| Half Page | Half page | $1,900 | Horizontal or vertical. |
| Quarter Page | Quarter page | $1,100 | Directory or classified style. |
FULL ISSUE SELL-OUT REVENUE
$30,500 CAD
Full sell-out of all ad positions. Realistic target: 60–70% sell-out = $18,000–$22,000 per issue. Print launch condition: 60% pre-sold before press.
ADVERTISER TARGETS
Priority Canadian Advertisers
The Buy Canadian moment creates a uniquely favourable advertising environment. These brands are actively seeking Canadian media partnerships in 2026.
TOURISM & DESTINATIONS
- Tourism Canada
- Destination BC
- Tourism Whistler
- Parks Canada
- Rocky Mountaineer
AIRLINES & TRANSPORT
- Air Canada
- WestJet
- BC Ferries
- Sunshine Coast Air
- VIA Rail
CANADIAN SPIRITS
- Crown Royal
- Forty Creek
- Lot 40 Rye
- Canadian Club
- Canadian Shield Vodka
OUTDOOR & LIFESTYLE
- Arc'teryx (Vancouver)
- Lululemon (Vancouver)
- MEC
- Canada Goose
- Roots Canada
TECHNOLOGY
- Shopify (Ottawa)
- D-Wave (Burnaby)
- TELUS
- Xanadu (Toronto)
- BlackBerry
FOOD & BEVERAGE
- Okanagan Valley Wineries
- Granville Island Brewing
- Tim Hortons
- Maple Leaf Foods
FINANCIAL & PROFESSIONAL
- RBC
- TD Bank
- Scotiabank
- Deloitte Canada
- KPMG Canada
BUY CANADIAN MOVEMENT
- Canadian Tire
- Hudson's Bay
- Indigo Books
- Sobeys / Empire
- Loblaw Companies
PRODUCTION TIMELINE
Road to Press — Q1 2029
Q3 2026
Canada digital article live
Issue No. 83 published. Google Maps integration active.
Q4 2026
Email database: 10,000 subscribers
Milestone required before advertising pipeline can be meaningfully built.
Q1 2027
Media kit distributed to Canadian advertisers
Rate card, audience data, Google Maps views, digital traffic metrics.
Q2 2027
First DMO partnership — Tourism Canada or Destination BC
Paid editorial partnership. $8,000–$20,000. Validates the advertising model.
Q4 2027
Email database: 25,000 subscribers
Print launch condition #1 met.
Q1 2028
First territory partner signed
Canada territory. $12,000–$15,000 annual license fee.
Q3 2028
Print advertising pre-sold: 60% of production costs
Print launch condition #2 met. No issue goes to press without this.
Q1 2029
Canada print edition goes to press
20,000 copies. 48 pages. National FBA distribution. Cover price $12.99 CAD.
Interested in Advertising in the Canada Print Edition?
Early booking discount of 15% for commitments made 90+ days before press. Contact us to reserve your position.