Just Gerald — The Shop
Not merchandise. Not logo t-shirts. Things that mean something — the kind of objects that end up on walls and in bags and on desks for years.
Each Just Gerald travel poster is a limited edition print of the original illustration commissioned for that issue. Printed on 200gsm heavyweight matte art paper. Rolled and shipped in a protective tube. The shop is new — if you want to reserve something before it's live, email [email protected].
Limited edition — 200gsm matte art paper

Mountain Biking
British Columbia, Canada
The largest lift-accessed bike park in the world. A-Line, Dirt Merchant, the Whistler Mountain peak. Printed on 200gsm heavyweight matte art paper. Arrives rolled in a protective tube.
Size

Motorsport
Principauté de Monaco
Casino Square. The Alfa Romeo at full chat. The Monte Carlo Casino facade. The most glamorous race in the world, rendered in the style it deserves. Printed on 200gsm heavyweight matte art paper.
Size

Culture
1er Arrondissement, France
I.M. Pei's pyramid illuminated against the midnight sky, the classical palace behind. The most audacious architectural intervention of the 20th century. Printed on 200gsm heavyweight matte art paper.
Size

Music & Culture
New York City, USA
A bassist on Bleecker Street. The Blue Note neon. The Village as it was and as it still is, if you know where to look. In the tradition of Arthur Rothstein's New York. Printed on 200gsm heavyweight matte art paper.
Size
Made properly, in the right places
Stationery
Leather-bound, blank pages
A proper journal for recording your own best days. Cream pages, leather cover, elastic closure. The Just Gerald masthead embossed on the front. 192 pages. Made in England.
Accessories
Heavy canvas, natural
Heavy 12oz natural canvas. The Just Gerald masthead in signal red. Reinforced handles. Large enough for a magazine, a water bottle, and a change of clothes. Made in Portugal.
Bundle
All four prints, A3
All four Just Gerald travel posters in A3 format. Whistler, Monaco, Paris, New York. Presented in a flat portfolio sleeve. A saving of £20 on individual prices.
On the Prints
Look Magazine sold prints of Arthur Rothstein's photographs. The images that documented America — the Dust Bowl, the Depression, the extraordinary ordinary life of mid-century New York — were things people wanted on their walls. Not because they were decorative, but because they said something true about a place and a time.
The Just Gerald travel posters work the same way. They're not souvenirs. They're a record of a place as it deserves to be remembered — the best version of itself, rendered in the style of the era when travel meant something.
"The best travel poster is the one that makes you want to go back."
— Just Gerald